When visiting with owners & managers, I like to ask them how they got started in their business. The stories I hear are diverse & interesting but typically most of the reasons they give have some commonality to them. For example, some started their business because they saw a need in their community, others began because they were passionate about the product or service they provide, and some simply stumbled into it! However, in the all of these conversations, I have NEVER – not once - heard someone say they started their business because they had a desire to deal …Read More
Almost every dealership, regardless of the products you sell or services you offer, historically have a slow time of year. As we travel the country working with dealers, we have seen all sorts of great ideas come alive as they work to keep their businesses afloat during the slow season and start the year in the black.
One great way to keep a dealership busy (and profitable) during the slow season is the effective use of winter service specials. So, what is a winter service special and how do you make it worth your time & money?
Simply put, winter …Read More
Who is your typical customer? Do you know? Grab a piece of paper and write down the answers to the following questions about your “typical” customer. What is their gender? What is their average age? What is their favorite radio station?
Got it? Now, next to that I want you to write your gender, your age and your favorite radio station. Do the two look anything alike? If you are like most owners or managers, your typical customer is simply a reflection of you! The same is true if you were to ask any other employee …Read More
What’s the first thing you do everyday? If you are anything like me, you sit down at your computer and look through your emails. Most of the time, I have an excessive amount of emails, but I’m only interested in a small amount of them.
When your dealership sends out emails, it is important to grab the attention of your customer or prospect – making sure that your email is one that they are interested in reading.
So, how do you make your emails standout and encourage your customers to read them? Over the last few years at BCI, we have worked …Read More
A few weeks ago, my husband and I were out with our kids at a restaurant chain. The whole experience was wonderful, and, with two five-year olds and a one-year old, to have a positive experience from start to finish is the equivalent of winning the lottery. Specifically, our waitress was fantastic. She was a true professional, knew what we were going to ask for before we needed it and was wonderful with our kids. While she got a huge tip from us, I even thought for a second about asking for the manager to tell her how wonderful she …Read More
“It’s easier if I just do it myself!”
If you are anything like me, this is a common phrase that comes to mind, multiple times a day. People make things complicated, and I know I will like the end result if no one else is involved.
While in theory it would be wonderful if there were a thousand of me running around, it may not be as effective as I think.
I recently read a book that was talking about growing your business and it said that if you want to grow your business by 20%, than you have to …Read More
Working with people who are different than you is tough, right? Especially if they are family! One of the things that we hear time and time again about the challenges of family business, and small business in general is the frustration of working with different generations. Currently, there are three different generations present in they workforce with a fourth getting ready to join. Understanding how each generation works together is vital to the success of small business.
With 3-4 distinct groups of people who each have a completely different understanding about how the world works, there is a lot of …Read More
My dad started Bob Clements International over 30 years ago. Small business is all I have known since I was a kid. Like any small business, I have seen the ups and downs. We have had many vacations that were coupled with meetings; that was “normal” to me. If you would have asked me, up until about a year after I graduated from college, if I would have joined the family business my answer would have been a resounding “HECK NO!” After my husband and I got married and had our twins, my dad asked me if I would be …Read More
"Make The Most of the Off Season" Webinar Q&A
How do you get customers to bring in their products before they put it in the shed for the winter?
Running winter service special is the best way to get customers into the service department! We encourage dealers to offer one of these things. Free power washing, discount on parts or service, free pickup and delivery. As long service departments, should advertise that they will do a full look over of the equipment and if anything is under warranty it will be taken care of.
What can we do as a team to make …Read More
My 4-year-old twin daughters recently got fish. My husband and I are not “pet people”, so this was a major deal. After the girls picked out their new fish and a couple of small aquariums and some fish food, we thought we had everything we needed. But, just to be sure, my husband asked the lady the fish department if there was anything we were missing. She quickly identified herself as a fish expert. She then looked judgingly into our cart and told us that the small tanks we got for the fish (the cheapest ones they had) were not …Read More