When someone starts a business, they don’t always have the end in mind, but the end will always come. Complexities are inevitable when someone’s time ends at a company, especially if family is involved. One of the areas that can cause the greatest areas of conflict in a family business is what happens to the business after the current generation retires.
I often joke that the goal in family business is that at the end of the day, we are all able to sit around the table at Thanksgiving and still enjoy being around each other. That’s why it’s so important …Read More
Many of you are just like us: a family business. Maybe your kids aren’t in the business yet, but you hope that one day they will be.
When I joined BCI, I did it because I needed a job. It wasn’t because I was necessarily passionate about what I was getting ready to do, but I was passionate about the paycheck I was going to receive. You see, being a part of BCI wasn’t my life plan. I grew up hearing about the ups and downs of the company. I was hired on many occasions as a kid to stuff boxes …Read More
If you could add a feature to Google maps, what would it be? Hands down, mine would be an estimator of how long it takes to get somewhere with kids in the car. Seriously, if you have kids or have taken a child anywhere, you know that it takes almost 50% more time to get anywhere with kids. It is about having realistic expectations. When my husband and I decided to take our three children on a spur of the moment road trip we did not have realistic expectations on how long it would take us. Eleven hours is what my …Read More
I recently heard a fireman share how he & his fellow firefighters work to avoid disaster. He explained that the best way to deal with a serious problem was to be proactive in order to eliminate or minimize the problem before it occurs. His department invests their time in doing regular checks on the businesses in the area to make sure they are up to code, that the fire extinguishers are working and in the right place and that the smoke detectors are all functional. That way, a major fire can be completely avoided or, at the very least, minimized. …Read More
When visiting with owners & managers, I like to ask them how they got started in their business. The stories I hear are diverse & interesting but typically most of the reasons they give have some commonality to them. For example, some started their business because they saw a need in their community, others began because they were passionate about the product or service they provide, and some simply stumbled into it! However, in the all of these conversations, I have NEVER – not once - heard someone say they started their business because they had a desire to deal …Read More
Almost every dealership, regardless of the products you sell or services you offer, historically have a slow time of year. As we travel the country working with dealers, we have seen all sorts of great ideas come alive as they work to keep their businesses afloat during the slow season and start the year in the black.
One great way to keep a dealership busy (and profitable) during the slow season is the effective use of winter service specials. So, what is a winter service special and how do you make it worth your time & money?
Simply put, winter …Read More
Who is your typical customer? Do you know? Grab a piece of paper and write down the answers to the following questions about your “typical” customer. What is their gender? What is their average age? What is their favorite radio station?
Got it? Now, next to that I want you to write your gender, your age and your favorite radio station. Do the two look anything alike? If you are like most owners or managers, your typical customer is simply a reflection of you! The same is true if you were to ask any other employee …Read More
What’s the first thing you do everyday? If you are anything like me, you sit down at your computer and look through your emails. Most of the time, I have an excessive amount of emails, but I’m only interested in a small amount of them.
When your dealership sends out emails, it is important to grab the attention of your customer or prospect – making sure that your email is one that they are interested in reading.
So, how do you make your emails standout and encourage your customers to read them? Over the last few years at BCI, we have worked …Read More
A few weeks ago, my husband and I were out with our kids at a restaurant chain. The whole experience was wonderful, and, with two five-year olds and a one-year old, to have a positive experience from start to finish is the equivalent of winning the lottery. Specifically, our waitress was fantastic. She was a true professional, knew what we were going to ask for before we needed it and was wonderful with our kids. While she got a huge tip from us, I even thought for a second about asking for the manager to tell her how wonderful she …Read More
What is the difference between a satisfied customer and a loyal customer?
A few months ago, I was having an issue with my car. I took it to a shop that was just a few minutes away from our office. They fixed the issue, communicated with me promptly, and sent me on my way. It was a good experience. I was satisfied.
A few weeks later, I had another issue pop up and took my car back to the same shop. They called me with a quote that seemed a little high, so I did what anyone would do, I called my …Read More