The Nuts and Bolts of Technician Pay

In the compensation programs we recommend, the tech is paid an hourly rate based on their level of experience and the dealership location. For example, in the Midwest, a C-level tech might make $8-$10 dollars an hour. A tech in the Boston area, however, might need to be paid $14-$16 per hour. You know your area and what you have to pay to get a technician at the various levels, so adjust accordingly.

In the Midwest, a B-level tech makes $10-14 dollars an hour while an A-level tech makes $15-$21 dollars an hour. A tech’s hourly rate should be increased based …Read More

How Do I Determine My Labor Rate?

One of the most common questions we are asked at BCI  is "How do I determine my labor rate?"  For most dealerships, the process of setting a labor rate begins with calling all the competitors in the market, asking them what their labor rate is and then making sure that they are somewhere close to the competitors. In our company, we jokingly refer to this method as “pooling ignorance”.  Why, you might ask, is this not a good method? Well most of your competitors do the same thing to set their labor rate and ultimately it has nothing to do …Read More

But, Can They Run the Business?

Have you ever stopped to think about what the core skills or competencies are that someone needs to know to run your business? As you are thinking about what it looks like for someone, other than you, to effectively run your business one day, this is a vitally important question to ask. Not long ago, I sat down at lunch with my mom and dad and we had this exact conversation.  Asked them “What are the skills or competencies that I need to have in place to run the company one day?”

The conversation did a few things:

First, it opened up …Read More

What Will Happen to the Business?

When someone starts a business, they don’t always have the end in mind, but the end will always come. Complexities are inevitable when someone’s time ends at a company, especially if family is involved. One of the areas that can cause the greatest areas of conflict in a family business is what happens to the business after the current generation retires.

I often joke that the goal in family business is that at the end of the day, we are all able to sit around the table at Thanksgiving and still enjoy being around each other. That’s why it’s so important …Read More

Energizing the Next Generation

Many of you are just like us: a family business. Maybe your kids aren’t in the business yet, but you hope that one day they will be.

When I joined BCI, I did it because I needed a job. It wasn’t because I was necessarily passionate about what I was getting ready to do, but I was passionate about the paycheck I was going to receive. You see, being a part of BCI wasn’t my life plan. I grew up hearing about the ups and downs of the company. I was hired on many occasions as a kid to stuff boxes …Read More

Become the Calm in the Storm

If you could add a feature to Google maps, what would it be? Hands down, mine would be an estimator of how long it takes to get somewhere with kids in the car. Seriously, if you have kids or have taken a child anywhere, you know that it takes almost 50% more time to get anywhere with kids. It is about having realistic expectations. When my husband and I decided to take our three children on a spur of the moment road trip we did not have realistic expectations on how long it would take us. Eleven hours is what my …Read More

Avoiding Chaos

I recently heard a fireman share how he & his fellow firefighters work to avoid disaster. He explained that the best way to deal with a serious problem was to be proactive in order to eliminate or minimize the problem before it occurs. His department invests their time in doing regular checks on the businesses in the area to make sure they are up to code, that the fire extinguishers are working and in the right place and that the smoke detectors are all functional. That way, a major fire can be completely avoided or, at the very least, minimized. …Read More

Dealing With Difficult Customers

When visiting with owners & managers, I like to ask them how they got started in their business.  The stories I hear are diverse & interesting but typically most of the reasons they give have some commonality to them.  For example, some started their business because they saw a need in their community, others began because they were passionate about the product or service they provide, and some simply stumbled into it!  However, in the all of these conversations, I have NEVER – not once - heard someone say they started their business because they had a desire to deal …Read More

Rock Your Yearly Winter Service Special!

Almost every dealership, regardless of the products you sell or services you offer, historically have a slow time of year. As we travel the country working with dealers, we have seen all sorts of great ideas come alive as they work to keep their businesses afloat during the slow season and start the year in the black.

One great way to keep a dealership busy (and profitable) during the slow season is the effective use of winter service specials. So, what is a winter service special and how do you make it worth your time & money?

Simply put, winter …Read More

Are You Wasting Your Marketing Dollars?

Who is your typical customer? Do you know? Grab a piece of paper and write down the answers to the following questions about your “typical” customer. What is their gender? What is their average age? What is their favorite radio station?

Got it? Now, next to that I want you to write your gender, your age and your favorite radio station. Do the two look anything alike? If you are like most owners or managers, your typical customer is simply a reflection of you! The same is true if you were to ask any other employee …Read More