Embrace Your Mistakes!

As I was talking to a dealer last week, he and his wife were lamenting on the mistakes they had made over the years in running their dealership and how they wished they could turn back the clock and have a do over. While I am sure most of us in life would like to do some things differently, the reality of where we are at has to do more with the mistakes we made [...]

By |2020-05-05T11:03:30-05:00January 15th, 2020|Management, Uncategorized|

Take Time to Evaluate Your Insurance this Year!

While I don’t know of many owners that are excited about paying for insurance, in my years of experience working with dealerships, insurance is one area that most owners fail to evaluate properly each year based upon ownership changes or changes in increased or decreased levels of risk. While it might be tempting to evaluate insurance based upon the cost of the policy, it’s just as important to make sure that you have the right [...]

By |2020-05-05T11:03:31-05:00January 7th, 2020|Management, Uncategorized|

Setting Off Season Goals

For many of you, the season has slowed down and you are getting a chance to catch your breath for the first time. While it is important to grab some much-needed rest as you end your 2019 seasonal journey, it’s also the perfect time to reflect on the season while it is still fresh in your mind. This is the time that we begin working with the dealerships we consult with to get their sales [...]

By |2020-05-05T11:06:58-05:00October 29th, 2019|Management, Uncategorized|

3 Ways To Be A Great Manager

Have you ever had a terrible manager? I have, and my guess is you have too. Whenever the topic of management comes up, I can’t help but mentally go to all of the bad managers I have had. When I think about a terrible manager, I think of someone who micro-manages, lacks communication skills and motivates with fear. The first manager I had, in my first “real” job embodied all of those characteristics and often [...]

By |2020-04-30T13:54:23-05:00September 12th, 2019|Management, Uncategorized|

Your Marketing Questions Answered!

Our final FAQ Blog will be covering two of our most common marketing questions. Check out Sara Hey’s advice below! If you have any questions you would like answered, send them to Vanessa@bobclements.com! What percentage of sales should be spent on marketing?W There is a simple rule of thumb in dealerships when it comes to how much you should spend on marketing. If your dealership is less than 5 years old, or if you have [...]

By |2020-05-05T11:11:47-05:00October 31st, 2018|Management, Uncategorized|

Your Questions Answered

This week Jeff Blackton took some time to answer three popular questions. If you have a question you would like to submit, send it to Vanessa@bobclements.com. We are always happy to help!  What process seems to break down fastest when things get busy? Triage. When service departments get busy, it can feel counterproductive to take a few minutes out of the day to triage newly dropped off equipment. The thing to remember is that the triage [...]

By |2020-05-05T11:11:47-05:00October 17th, 2018|Management, Uncategorized|

Your Management Questions Answered

Continuing to provide answers to our Frequently Asked Questions, Bob Clements took some time to answer two popular questions. If you have a question you would like to submit, send it to Vanessa@bobclements.com. We are always happy to help!  Is there a percentage of markup considered for lot rash or self-inflicted dealer damage to products?  While there is no industry standard number you can use to calculate things like scratches, dents or broken lenses – [...]

By |2020-05-05T11:11:47-05:00October 11th, 2018|Management, Uncategorized|

Creating a Marketing Budget That Works

What does a marketing budget look like for a dealership? If you’re like most people I talk with, you’re having one of two reactions. The first reaction I get is that when I say the word “budget” the first group says, “No! Not a budget!” However, when I mention a budget to the second group they say “Yes, a budget! Where has this been my whole life?” A budget is simply giving us permission and [...]

By |2020-05-05T11:11:47-05:00September 26th, 2018|Management, Uncategorized|

When to Spend Money to Create More Sales

I was recently working with one of our Dealer Success Group members, and they asked the question “How do I know WHEN to spend our marketing money?” That is a great question because the seasonality of a dealership can dramatically affect when you spend your marketing money. Here are three important factors to keep in mind. Have a good understanding of your room for growth This is a process we call forecasting, which in simple [...]

By |2020-05-05T11:11:47-05:00September 13th, 2018|Management, Uncategorized|

How to Plan Your Marketing Budget

“Do you have a marketing plan for the year?” That’s the question I recently asked dealers during a Dealer Success Group meeting. Sure, it seems simple, but if you have ever dipped your toe into the world of marketing, you know that there is a lot more complexity to the question than meets the eye. I got my start with marketing when I was in college and did an internship at Starlight Children’s Foundation, a [...]

By |2020-05-05T11:11:47-05:00September 5th, 2018|Management, Uncategorized|

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