One way to generate new customers and while maintaining your current customers is through a Loyalty Program at your dealership. Think about how many stores have a “shopper card” or a “preferred customer” program. These stores are marking up prices on items to be able to give discounts on other items. We all understand that, but it makes the customers feel like they are getting a perk for doing business at the store.
We encourage you to create a similar program for your dealership. While a customer loyalty program may not be right for every dealer, it is a program that …Read More
In your dealership, do you track your Recovery and Efficiency Rates? If you are like some of our customers, you are on the fence about putting in the work to pull these numbers together, but if you are willing to take the time these numbers will give you great insight into how to get your shop performing at a higher, more profitable level.
The Efficiency Rate is the time that the tech is clocked into the work order vs. the time that you bill the customer for that work order. Top technicians strive to have an efficiency rate of 126% …Read More
Triaging is vital to keeping our shops moving and our techs efficient. For many of you, season has begun and it is important to review the basics of the triaging process. The triaging process happens after the equipment has been checked into the dealership, the work order has been filled out and hopefully signed by the customer, and a red ribbon has been attached to show the equipment has just been checked in.
At 10:30 a.m. and 3:30 p.m., the service coordinator will go to the service manager or service writer, take the clipboards and begin sorting out the equipment based …Read More
When I work with the service techs at a store, my goal is to help them, and management, understand the value they bring to a dealership and how they can do their work in the most efficient way possible. A service tech’s inventory is “time” and your goal as a dealer is to sell all of the tech’s time each day. Is it possible to sell eight hours of labor each day per tech? Absolutely. Most of my dealers sell more than that. I am a NASCAR fan and love to watch the efficiency of a pit stop. In most …Read More
Today, it makes no sense for a dealership to maintain a large parts inventory, or stock ten of the same item, because manufacturers have greatly improved their ability to get you the parts you need when you need them. Twenty years ago, it took almost 30 days to get a part, and now you can get a part delivered to you in one to four days. Think how that changes your approach to deciding on the number of any particular part item you should keep on hand. Twenty years ago, you may have had to carry eight different carburetors in …Read More
When I hear people talk about the parts department in dealerships, I am always amazed at how simple they believe it would be to work behind the counter. Most people think that parts people just hang out, look things up, and hand parts to customers. Nice, simple, and easy.
If you are in the parts department, you know that is not what happens. During season, there may be eight people waiting by the locked front door of the dealership, ready to rush in behind you. They want you to find parts for their equipment. While you are trying to help them, …Read More
During the triage process and for most outdoor power equipment, a technician allows himself 10-15 minutes to look over a piece of equipment to see if he can figure out why it is not working properly. He will also determine what parts he will need to complete the job.
In our dealership process, the Service Coordinator does a “pre-triage” before passing the piece of equipment on to the technician. The Service Coordinator looks over and evaluates areas that do not require a technical background, such as checking the oil, air filter, tire pressure, and load testing the battery. Doing this helps …Read More
Looking for a Service Coordinator, but unsure where to start because you don't know what the job truly entails? Do you have a Service Coordinator, but do not know what responsibilities (s)he should have? Here is a comprehensive list of things to keep in mind when hiring or appointing a Service Coordinator:
Stage equipment for service techs throughout the day.
Prepare the triage process for both morning and afternoon.
Check in equipment, and tag with red ribbon.
Load and unload the equipment your customers are picking up or dropping off for the day.
Keep equipment staging areas organized.
Thoroughly clean equipment before bringing into the …Read More
Every day, we visit with dealers who have questions about our Ribbon Process. How does it work? What do the colors mean? Our process is simple. Place the correct ribbon color on the machine you are working on to signify to yourself and others in the dealership, what stage the machine is in for its repair or service. So what do these colors mean?
Red- The tech has not yet looked at the piece of equipment.
Blue- The technician has looked over and evaluated the piece of equipment, but continued work is postponed until all parts have been received. This is also …Read More