Service Marketing- Winter Service Specials

Almost every dealership, regardless of the products you sell or services you offer, historically have a slow time of year. As we travel the country working with dealers, we have seen all sorts of great ideas come alive as they work to keep their businesses afloat during the slow season and start the year in the black. One great way to keep a dealership busy (and profitable) during the slow season is the effective use [...]

By |2020-05-05T11:10:27-05:00January 3rd, 2019|Service, Uncategorized|

Service Basics- The Triage Process

Triaging is vital to keeping our shops moving and our techs efficient. The triaging process happens after the equipment has been checked into the dealership, the work order has been filled out and hopefully signed by the customer, and a red ribbon has been attached to show the equipment has just been checked in. At 10:30 a.m. and 3:30 p.m., the service coordinator will go to the service manager or service writer, take the clipboards [...]

By |2020-05-05T11:10:27-05:00December 18th, 2018|Service, Uncategorized|

Service Basics- The Ribbon Process

For the month of December, we will be covering Service Basics. One of the most important processes in the service department is the use of ribbons on equipment. This is primarily the Service Coordinators’ job, but all members of the service team need to understand how using ribbons can help to increase efficiency and eliminate chaos. A red ribbon means the equipment has been at the dealership less than 24 hours and has not been [...]

By |2020-05-05T11:10:27-05:00December 13th, 2018|Service, Uncategorized|

Position Highlight: Service Coordinator & Shop Foreman

This week, we are highlighting two key positions in the service department: The Service Coordinator & Shop Foreman. Let’s get started. Service Coordinator: Supporting Service Techs The service coordinator is one of the positions we find that few service departments have but need! Once we’ve explained the role, almost every shop ends up hiring a service coordinator. In most dealerships, service techs are required to do things like sweep the floor, empty oil and drain [...]

By |2020-05-05T11:10:27-05:00November 29th, 2018|Service, Uncategorized|

Position Highlight: Service Writer

Week two of our Service Department position highlight brings us to the Service Writer. The service writer is one step away from the service manager’s role. They take over the customer contact role of the service manager and in smaller service departments, also handle warranty claims. There is nothing more important in a service department than good communication between the shop and its customers, internal or external. Much like the service manager, the service writer [...]

By |2020-05-05T11:10:27-05:00November 14th, 2018|Service, Uncategorized|

Your Marketing Questions Answered!

Our final FAQ Blog will be covering two of our most common marketing questions. Check out Sara Hey’s advice below! If you have any questions you would like answered, send them to Vanessa@bobclements.com! What percentage of sales should be spent on marketing?W There is a simple rule of thumb in dealerships when it comes to how much you should spend on marketing. If your dealership is less than 5 years old, or if you have [...]

By |2020-05-05T11:11:47-05:00October 31st, 2018|Management, Uncategorized|

Your Questions Answered

This week Jeff Blackton took some time to answer three popular questions. If you have a question you would like to submit, send it to Vanessa@bobclements.com. We are always happy to help!  What process seems to break down fastest when things get busy? Triage. When service departments get busy, it can feel counterproductive to take a few minutes out of the day to triage newly dropped off equipment. The thing to remember is that the triage [...]

By |2020-05-05T11:11:47-05:00October 17th, 2018|Management, Uncategorized|

Your Management Questions Answered

Continuing to provide answers to our Frequently Asked Questions, Bob Clements took some time to answer two popular questions. If you have a question you would like to submit, send it to Vanessa@bobclements.com. We are always happy to help!  Is there a percentage of markup considered for lot rash or self-inflicted dealer damage to products?  While there is no industry standard number you can use to calculate things like scratches, dents or broken lenses – [...]

By |2020-05-05T11:11:47-05:00October 11th, 2018|Management, Uncategorized|

Your Service Questions Answered!

For the month of October we are taking YOUR questions and answering them via our Blog! This week we are highlighting Service Technicians, with answers provided by our On-site Dealer Advisor Brian Clements. Let’s dive right in to the questions! “Do most techs own their own tools?”   Yes. Most shop technicians own their own common tools. We encourage the dealership to provide specialty tools for working on the specific type of equipment their shop services. [...]

By |2020-05-05T11:10:27-05:00October 5th, 2018|Service, Uncategorized|

Creating a Marketing Budget That Works

What does a marketing budget look like for a dealership? If you’re like most people I talk with, you’re having one of two reactions. The first reaction I get is that when I say the word “budget” the first group says, “No! Not a budget!” However, when I mention a budget to the second group they say “Yes, a budget! Where has this been my whole life?” A budget is simply giving us permission and [...]

By |2020-05-05T11:11:47-05:00September 26th, 2018|Management, Uncategorized|

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