About Sara Hey

In 2011, Sara joined the BCI team to help build social media and marketing efforts. Soon after, she began taking on the management of special events such as GIE +EXPO and the BCI Manager Boot Camp. Today, Sara also assists with the daily operations and product development at BCI. Working with companies in the OPE, AG and Power Sports industries, she oversees the development of customized training programs for their dealers. And, in keeping with the mission of BCI, she consistently works to create new training materials and programs that can be delivered to dealers in affordable and accessible ways. Sara is an engaging and commanding speaker and will share proven ways to help you gain and retain exceptional employees. She has a passion for helping small businesses, and that translates to everything she does. Sara is a graduate of North Park University where she earned a degree in Psychology. After living in Chicago for several years, she and her husband, Austin, now reside in Liberty, Missouri with their three daughters. In her spare time, Sara likes to participate in kickboxing, read and spend time with her family.
Energetic – Personable – Competitive

Professionalism- Personal Presentation 

If you have been around our team at Bob Clements International for any length of time, you know we are fanatics when it comes to your dealership generating obscene amounts of money! In order to do that, you must have a business that meets your customers’ expectations throughout the experience. Wish as you may, your business can’t exist without your customers. Most of [...]

By |2020-05-05T11:03:30-05:00January 31st, 2020|Management, Uncategorized|

Sales- Setting Off Season Goals

As we think about setting our goals over the next 90 days, let’s focus our attention next on whole goods, or the sales department.  During season, if we miss the mark on this department, it is painfully obvious! We like to view the whole goods in a dealership as an apple tree. We plant the tree, through the sale of a piece of [...]

By |2020-05-05T11:05:54-05:00November 21st, 2019|Sales, Uncategorized|

Parts- Setting Off Season Goals

The Parts Department is one of the most profitable departments for a dealership. Depending on the product mix the dealership sells, most parts departments that we work with make a 35% – 52% margin on their parts. The other reason that parts remains profitable and easily scalable is the fact that just one parts person can handle anywhere between $350,000 – $600,000 of [...]

By |2020-05-05T11:04:40-05:00November 12th, 2019|Parts, Uncategorized|

Setting Off Season Goals

For many of you, the season has slowed down and you are getting a chance to catch your breath for the first time. While it is important to grab some much-needed rest as you end your 2019 seasonal journey, it’s also the perfect time to reflect on the season while it is still fresh in your mind. This is the time that we [...]

By |2020-05-05T11:06:58-05:00October 29th, 2019|Management, Uncategorized|

3 Common Pitfalls in Hiring

It’s probably no surprise to most owners and managers, but typically, the biggest expense in a dealership are the people you employ. In the heat of the battle, when you feel the pain of needing another set of hands, it can be easy to justify adding another body to the dealership and another person to payroll. However, as you approach slow season, you [...]

By |2020-05-05T11:06:19-05:00September 25th, 2019|Hiring, Uncategorized|

3 Ways To Be A Great Manager

Have you ever had a terrible manager? I have, and my guess is you have too. Whenever the topic of management comes up, I can’t help but mentally go to all of the bad managers I have had. When I think about a terrible manager, I think of someone who micro-manages, lacks communication skills and motivates with fear. The first manager I had, [...]

By |2020-04-30T13:54:23-05:00September 12th, 2019|Management, Uncategorized|

Special Report- The National Hardware Show

Last week, I went to the National Hardware Show in Las Vegas. I always enjoy going to industry shows. There is something about the excitement in the air that always leaves me energetic and optimistic about the state of the industry we are in. While I was at the show, they have a special section called the inventor’s corner. Think Shark Tank meets [...]

By |2019-05-20T21:09:19-05:00May 20th, 2019|Uncategorized|

Sales: Your Marketing Dollars Put to Work

Who is your typical customer? Do you know? Grab a piece of paper and write down the answers to the following questions about your “typical” customer. What is their gender? What is their average age? What is their favorite radio station? Got it? Now, next to that I want you to write your gender, your age and your favorite radio station. Do the [...]

By |2020-05-05T11:08:57-05:00April 30th, 2019|Sales, Uncategorized|

Your Marketing Questions Answered!

Our final FAQ Blog will be covering two of our most common marketing questions. Check out Sara Hey’s advice below! If you have any questions you would like answered, send them to Vanessa@bobclements.com! What percentage of sales should be spent on marketing?W There is a simple rule of thumb in dealerships when it comes to how much you should spend on marketing. If [...]

By |2020-05-05T11:11:47-05:00October 31st, 2018|Management, Uncategorized|

Creating a Marketing Budget That Works

What does a marketing budget look like for a dealership? If you’re like most people I talk with, you’re having one of two reactions. The first reaction I get is that when I say the word “budget” the first group says, “No! Not a budget!” However, when I mention a budget to the second group they say “Yes, a budget! Where has this [...]

By |2020-05-05T11:11:47-05:00September 26th, 2018|Management, Uncategorized|