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These resources and many more resources and templates are included in the Dealer Toolbox to grow every department in your dealership!
Recommended Reading
I Have a Customer List. I Just Don’t Know What to Do With It.
A dealer in North Dakota named Allen sent me this question a few weeks ago: "Sara, I know I should be marketing to my past customers. I just don't know where to start. Our data is everywhere: old systems, spreadsheets, you name it. Honestly, I'm embarrassed by the...
Your Parts Counter Has a Dirty Little Secret. It’s Called Fill Rate.
Let Me Paint You a Picture A customer walks up to your parts counter. They need one part. Your counter person looks it up, checks the shelf, and delivers the four words that make every dealer cringe: "We'll have to order that." The customer nods politely, maybe...
Your Service Department Is About to Get Slammed. Are You Ready?
Season is coming. You know it. I know it. And so does every customer who stored their unit all winter, never serviced it, and is now showing up at your door in full crisis mode — like you personally are responsible for the fact that they didn't deal with it in...
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