As we work with dealers, one conversation that comes up often are the product lines that a dealer carries. For many dealers, the lines they carry can easily become their identity. They put so much effort into making sure that the brand is known and respected in the community. A struggle typically emerges when a dealer starts thinking about bringing [...]

For most of the dealerships we work with, marketing is one of the biggest areas of confusion. It’s always clear to me that most, if not all, dealers didn’t start their dealership because they loved putting together a good marketing strategy and then implementing it. No, most dealerships view marketing as a necessary evil. They know they need to spend [...]

During this uncertain time, know this --  YOU ARE NOT ALONE.  We share a connection with thousands of dealers across the country, and the world, who are having an experience similar to yours.   Everyone is asking the same questions; questions that begin with, “Should I…”, “Can I…”, and “How do I…” We are navigating through this together.  You are not [...]