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LATEST FROM BCI BLOG

How to Find Sales Employees

April 15th, 2019|

When you think about sales people, what comes to mind? For most people, it’s words like slick, slimy, greasy, or con artist. Now tell me, who wouldn’t want to be a sales person when those words come to mind? As you are looking for salespeople, I think most dealers we work with would agree that the words above aren’t words [...]

Showroom Strategy

April 5th, 2019|

Today’s largest customer segments, Baby Boomers and Millennials, are influenced by attractive, interactive showrooms. Their purchasing decisions are influenced by your brand as well as the layout and overall appearance of your showroom and outside displays. Branding is one of the most important elements of any dealership. In the past, dealers tended to let their manufacturer’s brand be their brand. [...]

Sales: Building Long-Term Relationships

March 27th, 2019|

Successful sales professionals take care to develop long-term relationships with their customers. They understand that the only way to consistently generate orders and increase business is through customer loyalty. This loyalty is built by continuing to monitor and cultivate the customer’s satisfaction. Document the Selling Process.  In order to structure a long-term relationship, you need to document the selling process [...]