I was recently working with one of our Dealer Success Group members, and they asked the question “How do I know WHEN to spend our marketing money?” That is a great question because the seasonality of a dealership can dramatically affect when you spend your marketing money. Here are three important factors to keep in mind. Have a good understanding [...]

“Do you have a marketing plan for the year?” That’s the question I recently asked dealers during a Dealer Success Group meeting. Sure, it seems simple, but if you have ever dipped your toe into the world of marketing, you know that there is a lot more complexity to the question than meets the eye. I got my start with [...]

As we continue this series of articles on how to prepare your parts department for slow season, I want to take a moment and have you focus on the importance of adjusting your parts inventory.  Outside of you selling off your paid for wholegoods inventory, nothing will produce more instant cash flow for your dealership than reducing your parts inventory [...]