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Stop Hiding When Your Field Sales Rep Walks In
Field sales reps. Depending on who you are, you either look forward to seeing them walk through your door… or you suddenly remember that very urgent “thing” you need to do in the back until they leave. But here is the deal: if you know how to work with them, your...
How (and When) to Raise Your Labor Rate
Let’s be real. Most dealers figure out their labor rate the same way they figure out what pizza to order on Friday night… they call around and go with whatever the neighbor is doing. Easy, sure. Smart? Not really. Copying the dealer down the road has nothing to do...
Why Too Many Leads Can Be a Problem
Let’s be honest. Saying “too many leads is a bad thing” sounds ludicrous. Leads are the whole point of marketing, right? But here’s the plot twist: too many leads without a process can actually hurt your dealership more than it helps. The Dealer With 200 Leads and...
From the Vault: Where Can I Find Technicians?
Hey there, The search for qualified service technicians isn’t for the faint of heart. Dealers everywhere are struggling not only to find great people but also to keep them long-term. In this week’s From the Vault video, Sara Hey breaks down: How to figure out what...
From the Vault: The Simple Service Department Fix You’re Overlooking
Hey there, This week, we're bringing you a video "From the Vault" that is all about a simple concept that can completely change the way your service department runs: triage. Just like in an ER, triaging in your service department is about quickly assessing what’s...
How Do I Know if My Dealership is Really Making Money?
Hi Sara, Our sales numbers for the dealership look solid, but we’re always tight on cash. I don’t feel like I have a clear picture of what’s really going on financially. How do I figure out if I’m actually making money? This is one of the most important questions a...
Empty Bays in November? Five Steps to Fill Them Before Fall
Hey Sara, Last year, we ran an off-season service special, and it totally flopped. We sent a postcard, had high hopes, and then… nothing. Now we’re buried in summer service work, but I know November is coming, and I don’t want empty bays again. How do we make this...
Fix the #1 Reason Your Shop is Leaking Money
Sara, what should I do when my techs ignore the process and won’t clock in and out of jobs, even though I’ve told them to? ----------------------------------------------------- When a tech refuses to clock in and out, you’re dealing with two problems. One is an...
Techs, Training & a Little Magic
Sara, we finally hired a new tech, but I don’t have the time (or the patience) to let them learn by messing up customer jobs. How do I train them without slowing everything else down? ----------------------------------------------------- First off, congrats! Hiring...
Before We Say Yes to Co-Op…Is It Worth It?
Sara, my manufacturer just sent over a new co-op marketing opportunity and it sounds like a great deal. They’ll cover 50 percent of the cost. But I’ve been burned before by spending money on things that didn’t move the needle. How do I know if it’s actually worth...
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