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As we work with dealers, one conversation that comes up often are the product lines that a dealer carries. For many dealers, the lines they carry can easily become their identity. They put so much effort into making sure that the brand is known and respected in the...

For most of the dealerships we work with, marketing is one of the biggest areas of confusion. It’s always clear to me that most, if not all, dealers didn’t start their dealership because they loved putting together a good marketing strategy and then implementing...

During this uncertain time, know this —  YOU ARE NOT ALONE.  We share a connection with thousands of dealers across the country, and the world, who are having an experience similar to yours.   Everyone is asking the same questions; questions that begin with,...

We visit, each week, with 100’s of dealers across North America who are working to navigate the stormy waters of the Coronavirus and the aftermath that will come, we are encouraged with the grit and determination we see in you.   We know you are determined to equip...

As an owner or manager in a dealership, you are often viewed as an expert in the product that you sell and service, and rightfully so. You know more about the details of the product than just about anyone else. When thinking about conveying professionalism in your...

Have you ever noticed that the more someone feels unheard, the louder they get? I have three young children and I see this every day. My kids are constantly competing for attention and in the midst of trying to be heard, the volume in our house rivals that of...

Creating a base of documentation in our dealerships typically causes the dealers we work with quite a bit of stress. Simply the idea of taking the time out to make sure the paperwork is in order can be incredibly overwhelming. As you think about the different ways...