It's the end of the day and the last thing you need to do before you go home is post on your Dealership's social media pages, but you don't know what to say. Sound familiar? Sara Hey, of Bob Clements International shares about a new tool that helps takes the guesswork out of posting on Social Media for your dealership with the new Social Media Caption tool, available in the Bob Clements International [...]
Item mentioned: Consignment agreement: https://tinyurl.com/wmh2yev9 Not long ago, a dealer came up to Sara and asked if they should be marketing even though they had minimal inventory on the lot. Sara's response? Yes, but it's going to look a little different. In this vlog, Sara shares specific steps you can take to market your service department and your parts department while sharing how to bring units in on consignment. In addition, she shares [...]
Sara Hey and Bob Clements walk you through the three things you should do to get ahead of inflation at your dealership.
Item mentioned: Consignment agreement: https://tinyurl.com/wmh2yev9 Not long ago, a dealer came up to Sara and asked if they should be marketing even though they had minimal inventory on the lot. Sara's response? Yes, but it's going to look a little different. In this vlog, Sara shares specific steps you can take to market your service department and your parts department while sharing how to bring units in on consignment. In addition, she shares how manufacturers [...]
There is still time to tune-up your selling skills before season slows down. Here are three overlooked secrets that can have a big impact. Greeting The first few minutes of your initial contact with a customer are crucial. Like building a house on a cracked foundation, it’s a lot more difficult to have a positive sales experience if you don’t start out on the right foot. Based on the initial moments of the greeting, impressions [...]
I was recently visiting with a dealer about how to expand his marketing list. He was excited to start putting more time and energy into marketing his dealership, but he didn’t know where to start. If we are looking for an easy place to start, that costs us nothing, let’s focus on growing our marketing list by utilizing our own customers. This is the easiest, least expensive, and most ethical way to grow your list. [...]
“I’m trying to put together a marketing schedule, where do I even begin?” a dealer asked me after a recent National Dealer Meeting. It can be overwhelming to decide where to spend your marketing money. The stakes become even higher when you don’t know what you are trying to achieve with the budget. Spending marketing money to spend marketing money is a bad plan, but these are the steps I walked through with the dealer. [...]
Most people know I like to have fun when training and I work to get everyone, whether they are in service, parts or sales, to understand the dealership has one purpose which is to make obscene amounts of money. Each person on your team should understand that there is nothing wrong with the dealership making great profits. This is accomplished by not only having great employees but also working to keep customers coming back every [...]
In spite of the various shelter in place orders by the states, most of our dealers are finding their year is either just slightly off of their projections or on target with what they were hoping for. While that is good news for the industry, no one knows exactly what the late spring and early summer might bring. That’s why every customer that comes into your dealership is more valuable than ever. As I work [...]
With everything that is currently going on in dealerships, nothing is more noticeable than the phones ringing off the hook. With each state, county and city having their own individual rules on social distancing, showrooms being open, or parts being delivered curbside, the phone has become once again the lifeline we have to connect with our customers. I thought because of that it might be a good time to go back over some of the [...]