Blog2018-06-19T20:11:08-05:00

Parts Department Marketing

Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your dealership needs to be cohesive, we also have to understand [...]

By |June 4th, 2020|Parts, Uncategorized|

Avoiding Common Sales Mistakes

In spite of the various shelter in place orders by the states, most of our dealers are finding their year is either just slightly off of their projections or on target with what they were hoping for. While that is good news for the industry, no one knows exactly what [...]

By |May 13th, 2020|Sales, Uncategorized|

Phone Basics in Your Dealership

With everything that is currently going on in dealerships, nothing is more noticeable than the phones ringing off the hook. With each state, county and city having their own individual rules on social distancing, showrooms being open, or parts being delivered curbside, the phone has become once again the lifeline [...]

By |May 5th, 2020|Sales, Uncategorized|

Setting Up Commercial Accounts To Generate Additional Revenue

For many dealerships, the commercial accounts that you service lack a dedicated and effective process.  Your commercial accounts may include a golf course, a landscaper, a larger farmer, or a local government or municipality. Regardless of who it is that you are servicing or what your commercial accounts look like, [...]

By |April 22nd, 2020|Management|

Maximizing the Space in Your Dealership

Regardless of the size of your dealership, it always seems like space is at a premium. The set up and flow of your dealership is pivotal not only to your cash flow, but also to your customers’ experience with your dealership. Some of the dealerships we work have 1000 square [...]

By |April 14th, 2020|Management|

When to Add/Drop a Line

As we work with dealers, one conversation that comes up often are the product lines that a dealer carries. For many dealers, the lines they carry can easily become their identity. They put so much effort into making sure that the brand is known and respected in the community. A [...]

By |April 7th, 2020|Management, Uncategorized|

Maximizing Your Co-Op

For most of the dealerships we work with, marketing is one of the biggest areas of confusion. It’s always clear to me that most, if not all, dealers didn’t start their dealership because they loved putting together a good marketing strategy and then implementing it. No, most dealerships view marketing [...]

By |April 2nd, 2020|Management, Uncategorized|
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