Blog2018-06-19T20:11:08-05:00

Follow Up to Close More Sales – Video Blog

As I work with salespeople in our Dealer Success Groups, I always find it interesting that in most cases the biggest difference between the top salespeople and those that are struggling has little to do with product knowledge or closing skills.The biggest difference is in following [...]

By |July 9th, 2020|Sales, Video Blog|

Expanding Your Marketing List

I was recently visiting with a dealer about how to expand his marketing list. He was excited to start putting more time and energy into marketing his dealership, but he didn’t know where to start. If we are looking for an easy place to start, that costs us nothing, let’s [...]

By |June 23rd, 2020|Uncategorized|

The Parts Department Target Market

One of the most common misconceptions dealers have is what type of person actually represents their target market or customer. Often, a dealer thinks their typical customer is someone just like themselves; but that is rarely the case. Just to be crystal clear, in most cases you (or someone just [...]

By |June 17th, 2020|Uncategorized|

Marketing- Where To Begin

“I’m trying to put together a marketing schedule, where do I even begin?” a dealer asked me after a recent National Dealer Meeting. It can be overwhelming to decide where to spend your marketing money. The stakes become even higher when you don’t know what you are trying to achieve [...]

By |June 11th, 2020|Uncategorized|

Parts Department Marketing

Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your dealership needs to be cohesive, we also have to understand [...]

By |June 4th, 2020|Parts, Uncategorized|

Avoiding Common Sales Mistakes

In spite of the various shelter in place orders by the states, most of our dealers are finding their year is either just slightly off of their projections or on target with what they were hoping for. While that is good news for the industry, no one knows exactly what [...]

By |May 13th, 2020|Sales, Uncategorized|
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