Blog 2018-06-19T20:11:08+00:00

Hiring for the Parts Department

Not just anyone can be picked off up the street and be placed at the parts counter. There is a mix of customer service, technical knowledge, sales ability, and attention to detail required to be an excellent parts person. So, when you are in need of the mystical parts person, [...]

By | June 25th, 2019|Uncategorized|

Parts Inventory On Hand

Today, it makes no sense for a dealership to maintain a large parts inventory, or stock ten of the same item, because manufacturers have greatly improved their ability to get you the parts you need when you need them. Twenty years ago, it took almost 30 days to get a [...]

By | June 19th, 2019|Uncategorized|

The World of Online Parts

Online shopping has topped the charts in the last couple years, producing trillions of dollars in sales worldwide, with an average of 7% of ALL sales being made online*. In our industry, the convenience  of allowing customers to shop from home, but guarantee the parts through a reputable business name [...]

By | June 11th, 2019|Uncategorized|

Sales: The Value of a Customer

Calculate closing ratio It all starts off with some basic calculations, the first being your closing ratio. Let’s say that you kept track for a two-week period of time and found that 70 people had come into your dealership to look at equipment. Out of that group of 70, 20 [...]

By | May 21st, 2019|Uncategorized|

Special Report- The National Hardware Show

Last week, I went to the National Hardware Show in Las Vegas. I always enjoy going to industry shows. There is something about the excitement in the air that always leaves me energetic and optimistic about the state of the industry we are in. While I was at the show, [...]

By | May 20th, 2019|Uncategorized|

Sales: Compensation

Compensation, regardless of the position in a dealership, is always a hot topic.  How much can I afford to pay? What level of performance do I have the right to expect as an owner from my people? How do I know whether I am paying too much, or just as [...]

By | May 7th, 2019|Uncategorized|

Sales: Your Marketing Dollars Put to Work

Who is your typical customer? Do you know? Grab a piece of paper and write down the answers to the following questions about your “typical” customer. What is their gender? What is their average age? What is their favorite radio station? Got it? Now, next to that I want you [...]

By | April 30th, 2019|Uncategorized|
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