by Sara Hey | Sep 13, 2018 | Management
I was recently working with one of our Dealer Success Group members, and they asked the question “How do I know WHEN to spend our marketing money?” That is a great question because the seasonality of a dealership can dramatically affect when you spend your marketing...
by Sara Hey | Sep 5, 2018 | Management
“Do you have a marketing plan for the year?” That’s the question I recently asked dealers during a Dealer Success Group meeting. Sure, it seems simple, but if you have ever dipped your toe into the world of marketing, you know that there is a lot more complexity to...
by Sara Hey | Jul 18, 2018 | Management, Service, Training
I recently heard a fireman share how he & his fellow firefighters work to avoid disaster. He explained that the best way to deal with a serious problem was to be proactive in order to eliminate or minimize the problem before it occurs. His department invests their...
by Sara Hey | Jul 10, 2018 | Management
My husband and I recently had some of our friends over for dinner. We were enjoying Kansas City barbeque on our porch while all the kids played in the yard. Through the course of the evening, we talked about a lot of things ranging from our kids, our plans for the...
by Sara Hey | May 30, 2018 | Management
Sure, you know you need to have meetings with your team but how in the world are you supposed to do that in the crazy world of a dealership? As we work with dealers, we find there are a few different meetings that need to happen. 1.Management Meetings You may be the...
