by Sara Hey | Jun 23, 2020 | Sales
I was recently visiting with a dealer about how to expand his marketing list. He was excited to start putting more time and energy into marketing his dealership, but he didn’t know where to start. If we are looking for an easy place to start, that costs us nothing,...
by Sara Hey | Jun 17, 2020 | Parts
One of the most common misconceptions dealers have is what type of person actually represents their target market or customer. Often, a dealer thinks their typical customer is someone just like themselves; but that is rarely the case. Just to be crystal clear, in most...
by Sara Hey | Jun 11, 2020 | Management, Sales
“I’m trying to put together a marketing schedule, where do I even begin?” a dealer asked me after a recent National Dealer Meeting. It can be overwhelming to decide where to spend your marketing money. The stakes become even higher when you don’t know what you are...
by Sara Hey | Jun 4, 2020 | Parts
Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your dealership...
by Sara Hey | Apr 22, 2020 | Management
For many dealerships, the commercial accounts that you service lack a dedicated and effective process. Your commercial accounts may include a golf course, a landscaper, a larger farmer, or a local government or municipality. Regardless of who it is that you are...
