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Before We Say Yes to Co-Op…Is It Worth It?
Sara, my manufacturer just sent over a new co-op marketing opportunity and it sounds like a great deal. They’ll cover 50 percent of the cost. But I’ve been burned before by spending money on things that didn’t move the needle. How do I know if it’s actually worth...
Marketing Isn’t Magic, It’s a System. Here Are 3 Things It Should Be Doing.
Hi Sara, We’ve tried marketing, but it never seems to make a difference. How do we know if our marketing is actually doing what it’s supposed to AND what should it even be doing in the first place? ----------------------------------------------------- Let’s be...
What Should We Even Post on Social Media?
Hi Sara, We know we should be posting on social media, but honestly, we’re swamped and never know what to post. What kind of content actually works, and how can we make it easier to keep up with it all? ----------------------------------------------------- The...
How Do You Keep Good Techs from Leaving? Here’s How to Build a Team That Sticks Around
Hi Sara, We can’t afford to lose our top techs, especially during season. What can we do to keep them from leaving? ----------------------------------------------------- We get it. Every shop in town is eyeing your best techs like they are the last slice of pizza...
How Do You Speed Up Turnaround Without Sacrificing Quality?
Hi Sara, We’ve been getting complaints about long wait times. How do you speed up turnaround without sacrificing quality? ----------------------------------------------------- Let’s face it. Nobody likes waiting. Whether it's in a drive-thru line, at the DMV, or...
Should We Focus on Attracting New Customers or Keeping the Ones We Have?
Hi Sara, We’re always looking for ways to grow our business, should we focus more on attracting new customers or retaining existing ones? ----------------------------------------------------- Ah, the age-old question: do you spend time wooing new customers like a...
How to Set Clear Expectations for Employees Without Micromanaging Them
Hi Sara, I feel like I’m always checking in on my team to make sure things get done right, but I know that’s not helping anyone, including me. I want to set clear expectations so they know what to do without me hovering, but letting go of that control is...
What’s the Secret to Keeping Your Service Department on Schedule and Getting Jobs Done Faster?
Hi Sara, I can’t figure out why we’re always behind on jobs. How do you keep your team on schedule? ----------------------------------------------------- If running your shop feels like chasing your tail all day, you’re not alone. Staying on schedule can...
How Can You Write a Job Description That Attracts the Right People?
Hi Sara, What’s the best way to write a job description that actually attracts the right people? ----------------------------------------------------- You’re not alone — many businesses are finding it tough to attract the right candidates, and landing the...
Struggling to Balance Inventory and Customer Needs?
Hi Sara, My parts inventory seems overwhelming, and I have A LOT of money tied up in parts, but I never seem to have what my customers actually need. Help! ----------------------------------------------------------- How to Stock the Right Parts Without...
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