Hi Sara,

We know we should be posting on social media, but honestly, we’re swamped and never know what to post. What kind of content actually works, and how can we make it easier to keep up with it all?

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The classic dilemma: you know you should be posting on social media, but every time you open the app, your mind goes blank. You sit there, scrolling, thinking, “Does anyone even care what I post?” Spoiler alert: Yes, they do, but only if you’re giving them something they actually want. So, here’s your game plan to crush the content game (and yes, I promise this will be fun).

Why Social Media Matters

Let’s start with a truth bomb: social media is the new word-of-mouth marketing. Back in the day, people raved about businesses at backyard BBQs. Now? They share your post with a simple tap. If you’re not showing up on your customers’ feeds, you’re missing out on massive opportunities to connect and grow your business.

But here’s the catch: nobody cares about your post unless it answers one burning question: “What’s in it for me?”

People don’t want generic promotions or cheesy sales pitches clogging their feeds. They want something real, relatable, and relevant. So every time you post, ask yourself:

  • Will this help my audience solve a problem?
  • Will it entertain them or make them smile?
  • Will it make them think, “Wow, that’s totally me”?

Keep It Simple: Tap Into Employee Content

Here’s a genius (and super easy) way to keep your social media fresh: let your employees do the heavy lifting. At Bob Clements International, our marketing program uses this simple trick:

1. The Text Line: We set up a dedicated text number for employees to save in their phones.

2. Snap and Share: Employees send us pictures along with a short (one-sentence) description of what’s happening in the photo.

3. Polish and Post: We take those pictures, add your dealership’s branding, and share them on your social media.

Want to sweeten the deal? Offer a $50 gift card to the employee who submits the most high-quality photos each month. Bonus points if the photos aren’t blurry and include a great story behind them!

This approach creates content that’s not only authentic but also engaging. Customers love seeing familiar faces and real moments from your business. Plus, it’s a fantastic way to highlight the hard work of your team while keeping your feed full of content your audience actually cares about.

What Kind of Posts Work Best?

Now that you’ve got the tools, let’s talk strategy. Here are some ideas that consistently perform well:

1. Customer Stories: Share testimonials or photos of happy customers using your products. Nothing builds trust like seeing someone else’s success.

2. Behind-the-Scenes Content: Show the human side of your business. Photos of employees hard at work, funny bloopers, or sneak peeks at new products give your business personality.

3. Tips and Tricks: Help your customers get more out of what they’ve already purchased. For example, share maintenance tips or seasonal checklists for equipment.

4. Celebrations and Community Events: Is your dealership sponsoring a local event or celebrating an anniversary? Post about it! Community involvement is a big deal and shows you care about more than just sales.

5. Giveaways and Contests: Want to boost engagement? Run a giveaway. It’s a tried-and-true way to get people talking about your business.

Need Extra Help? That’s What We’re Here For!

Social media is just one piece of the marketing puzzle, and trying to figure it all out on your own can feel overwhelming. That’s why we created the Dealership Marketing Master Class, a step-by-step system built specifically for dealerships. We’ll cover how to create a social media strategy that actually works, plus everything else you need to drive real results, from building a marketing plan to turning your current customer list into sales.

It’s perfect for dealers who want to grow without spinning their wheels.

👉 Click here to sign up and get instant access when the first sessions drop on May 1st!

Final Thoughts: Just Start

The biggest mistake you can make on social media is doing nothing. Even if your first posts aren’t perfect, just start. Share a tip, snap a quick photo, or celebrate a team member. It’s the little things that connect with your audience.

And remember, you’ve got tools (and friends) to make this easier. So take a deep breath, open your camera roll, and let’s get posting.

You’ve got this! 🚀

Sara Hey