Sara, my manufacturer just sent over a new co-op marketing opportunity and it sounds like a great deal. They’ll cover 50 percent of the cost. But I’ve been burned before by spending money on things that didn’t move the needle. How do I know if it’s actually worth it? ----------------------------------------------------- Such a good question, and honestly, one I hear all the time. Here’s the deal. Co-op feels like free money until it doesn’t help [...]
Hi Sara, We’ve tried marketing, but it never seems to make a difference. How do we know if our marketing is actually doing what it’s supposed to AND what should it even be doing in the first place? ----------------------------------------------------- Let’s be real. Most dealership owners didn’t get into business because they dreamed of writing Instagram captions. You just want more customers, better results, and a little less of that “what the heck do I [...]
Hi Sara, We know we should be posting on social media, but honestly, we’re swamped and never know what to post. What kind of content actually works, and how can we make it easier to keep up with it all? ----------------------------------------------------- The classic dilemma: you know you should be posting on social media, but every time you open the app, your mind goes blank. You sit there, scrolling, thinking, “Does anyone even care what [...]
Hi Sara, We can’t afford to lose our top techs, especially during season. What can we do to keep them from leaving? ----------------------------------------------------- We get it. Every shop in town is eyeing your best techs like they are the last slice of pizza at a party. But keeping your top talent is not about locking the doors or bribing them with donuts (though, honestly, donuts help). It is about creating a workplace where they [...]
Hi Sara, We’ve been getting complaints about long wait times. How do you speed up turnaround without sacrificing quality? ----------------------------------------------------- Let’s face it. Nobody likes waiting. Whether it's in a drive-thru line, at the DMV, or for a repair job at your shop, long wait times can drive people nuts. The good news is that you do not have to choose between speed and quality. You can have both, like a perfectly cooked steak [...]
Hi Sara, I can’t figure out why we’re always behind on jobs. How do you keep your team on schedule? ----------------------------------------------------- If running your shop feels like chasing your tail all day, you’re not alone. Staying on schedule can feel like trying to stack marbles - frustrating and almost impossible. But with the right strategies, you can turn that chaos into a well-run operation. Let’s look at three simple fixes to get your team [...]
Hey Sara, I keep hearing about gross profit, but whenever someone explains it, I feel like I need a translator. What is it, why does it matter, and how do I actually make it work for my dealership? ----------------------------------------------------------- Let’s talk about gross profit. You’ve probably heard it a thousand times in meetings, podcasts, or random conversations that make your eyes glaze over. Maybe you even nod along, pretending you get it, while your [...]
Hi Sara, We want our sales team ready to hit the ground running for the next busy season. What should we focus on now to make sure they’re prepared to close sales when it counts? ----------------------------------------------------------- Great question! There’s nothing better than a sales team that’s pumped, prepared, and ready to rock when the busy season hits. Think of this time as the preseason training camp for your dealership — what you do now [...]
Embracing the technology that's out there will make you money if you take time to embrace and learn it. So how do you go about that?
I recently heard a fireman share how he & his fellow firefighters work to avoid disaster. He explained that the best way to deal with a serious problem was to be proactive in order to eliminate or minimize the problem before it occurs. His department invests their time in doing regular checks on the businesses in the area to make sure they are up to code, that the fire extinguishers are working and in the [...]
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