Using Signage to Showcase

When you think of a sign, especially an outdoor sign, the most important aspect of it is to grab your attention -- almost like a magnet pulling you forward. The more recognized the name, the more people will be attracted to your dealership. Manufacturers invest millions of dollars each year to “brand” their name into the minds of customers.  They do this so that customers will feel secure knowing that when they purchase a product, they [...]

By |2016-06-08T12:59:23-05:00June 8th, 2016|Management|

Do You Really Need To Add Another Parts Person?

Here is a riddle I would like for you to solve. What is the one thing you always think you don't have enough of, but always end up having too many? The answer? Employees at the Parts Counter! You know the drill during season. You are at the parts counter, all the phones are ringing, a service tech is burning valuable time, and you have ten people standing in line each waiting to get help [...]

By |2016-06-01T11:31:48-05:00June 1st, 2016|Hiring, Management, Parts, Uncategorized|

Do Uniforms Matter?

Did you know that clothing, or more specific, uniforms in the workplace, have a much more powerful impact than you might first think? Fair or not, people judge businesses by what they see and that includes the appearance of our employees, including the way they are dressed. We all know it’s true, customers form opinions about us based on what we and the people who work at your dealership are wearing.  We look at how [...]

By |2016-05-23T11:50:16-05:00May 23rd, 2016|Hiring, Management|

Inventory on Hand

Today, it makes no sense for a dealership to maintain a large parts inventory, or stock ten of the same item, because manufacturers have greatly improved their ability to get you the parts you need when you need them. Twenty years ago, it took almost 30 days to get a part, and now you can get a part delivered to you in one to four days. Think how that changes your approach to deciding on [...]

By |2016-04-20T11:14:06-05:00April 20th, 2016|Management, Service, Uncategorized|

Transaction Time

When I hear people talk about the parts department in dealerships, I am always amazed at how simple they believe it would be to work behind the counter. Most people think that parts people just hang out, look things up, and hand parts to customers. Nice, simple, and easy.   If you are in the parts department, you know that is not what happens. During season, there may be eight people waiting by the locked [...]

By |2016-04-12T11:48:10-05:00April 12th, 2016|Management, Service, Uncategorized|

Making a Good First Impression

Years ago, all stores looked about the same, and customers didn’t have much of an opportunity to compare one to the other. In today's world, like it or not, the days of being just "okay" are over. Potential customers immediately make a decision to do business with you based upon the exterior of your dealership. From the very beginning, it is important to make the experience with your dealership as painless as possible. This includes making sure your customers can see [...]

By |2016-04-06T16:01:27-05:00April 6th, 2016|Management, Sales|

The Qualifying Process

When selling, I have always found it useful to have a process in place to help determine if a prospect is someone I can truly turn into a customer. Every prospect I meet must seriously qualify me enough to invest my time. While you will find situations where a prospect doesn’t meet all your qualifying criteria, that doesn’t mean you simply blow off the prospect as being unimportant. In those situations, continue to spend a little [...]

By |2016-02-02T11:14:20-06:00February 2nd, 2016|Management|

Using Assessments in Hiring

When we need to hire someone here at BCI, it can often feel very overwhelming. I don’t know if we are anything like you, but when we get to the point of hiring, we are typically desperately in need of another person, and it is tempting to just want to fill the position with a person who has a pulse and will show up regularly. We have learned the hard way that while it is tempting [...]

By |2016-01-25T15:31:06-06:00January 25th, 2016|Hiring, Management|

Hiring Questions

The hiring process can feel like a lengthy process, but now you are ready to sit down and interview those who have answered your ads! So, what are you going to ask them?  In addition to job skill, what is it that you need them to bring to the job?  Is it a good attitude, a relatable personality, or the ability to stay highly focused with excellent follow through? Take time to write out the questions [...]

By |2016-01-21T12:05:07-06:00January 21st, 2016|Hiring, Management|

Where to Advertise your “Now Hiring” Ad

You have worked through writing out a comprehensive job description, now how do you find that potential new employee? Where you post your "Now Hiring" Ad is important. Here are 3 ways you can market your job opening: on the internet & social media, physical signs & notices, and through print avenues like newspapers and magazines. The internet and social media pages.  The internet & social media is at the top of our list and [...]

By |2016-01-12T12:24:19-06:00January 12th, 2016|Hiring, Management|
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