Hi Sara,

What’s the best way to write a job description that actually attracts the right people?

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You’re not alone — many businesses are finding it tough to attract the right candidates, and landing the perfect hire can feel like an impossible task. But here’s the good news: with a little effort and a well-thought-out job description, you can simplify the process, draw in top talent, and set your business AND your new hire up for long-term success.

How to Write a Job Description That Actually Attracts the Right People

Hiring the right person can sometimes feel like finding a needle in a haystack, but with a solid job description, you can make that haystack a whole lot smaller. Let’s break down the essentials of crafting a job description that reels in your dream candidate without wasting your time or theirs.

You’re Not Hiring Jesus, So Keep It Real

We get it. You want a rock star employee who can solve every problem and never complain. But here’s the thing: nobody’s perfect. Make sure your job description is realistic. Clearly outline the role, skills required, and expectations, but don’t overload it with impossible standards.

For example, instead of saying, “Must be the best in the world at everything,” go with something like, “Two years of experience in a relevant industry and strong organizational skills.”

People like to know they can succeed. A realistic job description not only sets the right expectations but also helps you avoid scaring off good candidates.

List the Salary and Make It Stand Out

Here’s a little hiring hack: post the yearly salary instead of the hourly rate. Why? Because everybody and their dog lists hourly rates, you’ll stand out in the crowd with this simple change. For instance, “Annual salary of $50,000-$60,000 based on experience” catches the eye better than “$24/hour.”

It shows candidates what they’re aiming for and that you’re a professional who values transparency. Plus, it saves everyone from the awkward “What does it pay?” question later.

Sell Growth Opportunities Because Nobody Wants to Be Stuck

Great hires aren’t looking for a dead-end job. They want to know they can grow with you. Make it clear in your job description that there’s room to move up.

Phrases like “Opportunities for advancement” or “We invest in training and development” show potential hires that you’re not just filling a seat — you’re building a future with them.

Need Help Crafting Job Descriptions That Work?

If you’re tired of throwing spaghetti at the wall to see what sticks, Bob Clements International is here to help. Our Hiring Program gives you all the tools you need to find and hire the right people with confidence. From job description templates to interview strategies, we’ve got you covered. With proven methods and expert insights, you’ll streamline your hiring process and save hours of frustration.

Get Your Free Job Description Template

Want a head start? Send us an email at info@bobclements.com and we’ll send you a free copy of the Service Advisor job description created by Bob Clements International. It’s a solid blueprint for crafting your own, complete with clear responsibilities, realistic expectations, and room for growth.

Here’s a peek at the key sections of a great job description:

  • General Requirements: Spell out the must-haves, like experience or licenses. For example, “Valid driver’s license and ability to lift up to 70 lbs.”
  • Daily Duties: List the day-to-day tasks, so there are no surprises. For instance, “Ensure all service work is scheduled and completed promptly.”
  • Growth-Focused Tasks: Highlight ways the employee can contribute ideas and improve processes over time.

This formula not only makes your job description more effective but also sets you apart from the competition.

Let’s Make Hiring Easier

Writing a job description that works isn’t rocket science — it’s just about being clear, honest, and a little strategic. Remember, you’re looking for someone who fits, not a superhero. Keep it real, stand out, and let candidates know you’re a company worth working for.

Ready to hire your dream team? Reach out to Bob Clements International today about our Dealership Hiring Package, and let us help you simplify your hiring process. With the right tools and strategies, you’ll find the perfect fit in no time.

Happy hiring,
Sara Hey