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Using Your Service Department as a Selling Feature
Unfortunately, there is no magic formula to attract new service customers. With the possible exception of first-time buyers, owners of equipment who are not your customers are either using another servicing dealer to take care of their equipment, or in many cases,...
Handling Objections to Close the Sale
Your price is too high!” “It costs too much!” “I can get a better price from a dealership down the road.” “You’re going to have to do better than that.” Objections are a natural part of the selling process. Do not be terrified of objections; embrace them. As you...
Selling to Women – Ditch the Pitch!
It doesn’t take a rocket scientist to see that men and women are different. Women make or influence, over 80% of all consumer purchases, and spend about $5 trillion annually! So, how do you close these sales? You must first understand the factors that play into a...
The Qualifying Process
When selling, I have always found it useful to have a process in place to help determine if a prospect is someone I can truly turn into a customer. Every prospect I meet must seriously qualify me enough to invest my time. While you will find situations where a...
Using Assessments in Hiring
When we need to hire someone here at BCI, it can often feel very overwhelming. I don’t know if we are anything like you, but when we get to the point of hiring, we are typically desperately in need of another person, and it is tempting to just want to fill the...
Hiring Questions
The hiring process can feel like a lengthy process, but now you are ready to sit down and interview those who have answered your ads! So, what are you going to ask them? In addition to job skill, what is it that you need them to bring to the job? Is it a good...
Where to Advertise your “Now Hiring” Ad
You have worked through writing out a comprehensive job description, now how do you find that potential new employee? Where you post your “Now Hiring” Ad is important. Here are 3 ways you can market your job opening: on the internet & social media,...
Keys to Successful Training
Working with businesses across the country, we have seen every form of training imaginable. While each dealerships’ training process is different, all successful businesses have incorporated three things into their training programs: Consistency: Variety may be the...
Training Through Live Training Events
Within your company, a manager or owner most likely trains new staff members on what they need to know, but how do you extend your own knowledge to your staff? In this generation, training seminars and conferences are a very popular way to train employees. With a...
Training via Webinars
Webinars are the answer to many problems in the training world. These easy to use classes that create a fun and engaging way to deliver complex information. It is not necessary for everyone to be in the same place for this training, as users just have to have...
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