When a prospect walks into your dealership, the first step is to read their physiology. From facial expressions to body language, Bob educates on how to use signs from the prospect to gain trust.
One of the questions we routinely ask our Service Managers is: "are you pricing your Service jobs correctly?" In our shops, we don't do work by the hour, but by the job. Using an "A Level" tech's work orders, price your service jobs off their billing efficiency. Need help pricing your jobs? Our Flat Rate Guide is the tool for you! Housed in our Dealer Toolbox, the BCI Flat Rate Guide takes the guess [...]
What is the best way to price your Service jobs? Flat Rate Pricing (standard labor rate pricing) includes your labor and parts pricing in one easy-to-access rate. Need access to the BCI Flat Rate Guide? Register for the Toolbox and you will have access today! https://tinyurl.com/bddd83b8
What is triage and how does it relate to the Service Department? This week, Bob Clements and Sara Hey, from Bob Clements International, explain triaging and how it can reduce chaos in your dealership and help you reclaim your Service Department!
There is still time to tune-up your selling skills before season slows down. Here are three overlooked secrets that can have a big impact. Greeting The first few minutes of your initial contact with a customer are crucial. Like building a house on a cracked foundation, it’s a lot more difficult to have a positive sales experience if you don’t start out on the right foot. Based on the initial moments of the greeting, impressions [...]
Objections are a normal part of the sales process. Join Bob Clements as he shares the importance of objections and a simple way to overcome the objections of price.
As I work with salespeople in our Dealer Success Groups, I always find it interesting that in most cases the biggest difference between the top salespeople and those that are struggling has little to do with product knowledge or closing skills.The biggest difference is in following up with customers who you have quotes out to, who haven’t decided to make a purchase yet, or who have purchased from you or someone [...]
Most people know I like to have fun when training and I work to get everyone, whether they are in service, parts or sales, to understand the dealership has one purpose which is to make obscene amounts of money. Each person on your team should understand that there is nothing wrong with the dealership making great profits. This is accomplished by not only having great employees but also working to keep customers coming back every [...]
In spite of the various shelter in place orders by the states, most of our dealers are finding their year is either just slightly off of their projections or on target with what they were hoping for. While that is good news for the industry, no one knows exactly what the late spring and early summer might bring. That’s why every customer that comes into your dealership is more valuable than ever. As I work [...]
With everything that is currently going on in dealerships, nothing is more noticeable than the phones ringing off the hook. With each state, county and city having their own individual rules on social distancing, showrooms being open, or parts being delivered curbside, the phone has become once again the lifeline we have to connect with our customers. I thought because of that it might be a good time to go back over some of the [...]