Parts Blog

Parts2020-09-01T16:55:55-05:00

The Parts Department Target Market

June 17th, 2020|Parts|

One of the most common misconceptions dealers have is what type of person actually represents their target market or customer. Often, a dealer thinks their typical customer is someone just like themselves; but that is rarely the case. Just to [...]

Parts Department Marketing

June 4th, 2020|Parts|

Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your [...]

Parts- Setting Off Season Goals

November 12th, 2019|Parts, Uncategorized|

The Parts Department is one of the most profitable departments for a dealership. Depending on the product mix the dealership sells, most parts departments that we work with make a 35% – 52% margin on their parts. The other reason [...]

Is It Time to Add Self-Checkout to Your Parts Department?

As customers’ attitudes continue to change about their need to interact with a person rather than a machine, we’re faced with great opportunities to make some innovations to the parts departments in dealerships.  I am guessing that most of you have looked up and ordered an item online or perhaps have gone through a self-checkout [...]

August 14th, 2019|Parts, Uncategorized|
VIEW SERVICE ARCHIVE