Parts Pricing Strategies
In this Vlog, Bob shares 3 specific changes you can make in your parts pricing strategies to improve you bottom-line.
The Parts Department Target Market
One of the most common misconceptions dealers have is what type of person actually represents their target market or customer. Often, a dealer thinks their typical customer is someone just like themselves; but that is rarely the case. Just to [...]
Parts Department Marketing
Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your [...]
Parts- Setting Off Season Goals
The Parts Department is one of the most profitable departments for a dealership. Depending on the product mix the dealership sells, most parts departments that we work with make a 35% – 52% margin on their parts. The other reason that parts remains profitable and easily scalable is the fact that just one parts person [...]
Using Goals and Objectives to Motivate Your Parts Salespeople
One of the most important jobs of a department manager is working to keep their team motivated. In the parts department it is even more important than in service and sales because of the amount of customer contact that happens daily. One unmotivated parts person can impact both your parts sales and your customers’ experience [...]
Is It Time to Add Self-Checkout to Your Parts Department?
As customers’ attitudes continue to change about their need to interact with a person rather than a machine, we’re faced with great opportunities to make some innovations to the parts departments in dealerships. I am guessing that most of you have looked up and ordered an item online or perhaps have gone through a self-checkout [...]