Salary caps for technicians
How much can you pay a technician in your service department? In this excerpt from Service Manager Certification, Bob Clements shares the importance of salary caps in your Service Department and how that translates to how much you [...]
Creating Social Media Captions for Dealerships
It's the end of the day and the last thing you need to do before you go home is post on your Dealership's social media pages, but you don't know what to say. Sound familiar? Sara Hey, of [...]
“Should I still be marketing if I can’t get Inventory?”
Item mentioned: Consignment agreement: https://tinyurl.com/wmh2yev9 Not long ago, a dealer came up to Sara and asked if they should be marketing even though they had minimal inventory on the lot. Sara's response? Yes, but it's going to look [...]
“How should I respond to inflation at my dealership?”
Sara Hey and Bob Clements walk you through the three things you should do to get ahead of inflation at your dealership.
Should I Still Be Marketing if I Can’t Get Inventory?
Item mentioned: Consignment agreement: https://tinyurl.com/wmh2yev9 Not long ago, a dealer came up to Sara and asked if they should be marketing even though they had minimal inventory on the lot. Sara's response? Yes, but it's going to look a little different. In this vlog, Sara shares specific steps you can take to market your service [...]
3 Overlooked Sales Secrets
There is still time to tune-up your selling skills before season slows down. Here are three overlooked secrets that can have a big impact. Greeting The first few minutes of your initial contact with a customer are crucial. Like building a house on a cracked foundation, it’s a lot more difficult to have a positive [...]
