Should I Still Be Marketing if I Can’t Get Inventory?
Item mentioned: Consignment agreement: https://tinyurl.com/wmh2yev9 Not long ago, a dealer came up to Sara and asked if they should be marketing even though they had minimal inventory on the lot. Sara's response? Yes, but it's going to look a little [...]
3 Overlooked Sales Secrets
There is still time to tune-up your selling skills before season slows down. Here are three overlooked secrets that can have a big impact. Greeting The first few minutes of your initial contact with a customer are crucial. Like building [...]
Expanding Your Marketing List
I was recently visiting with a dealer about how to expand his marketing list. He was excited to start putting more time and energy into marketing his dealership, but he didn’t know where to start. If we are looking for [...]
Marketing- Where To Begin
“I’m trying to put together a marketing schedule, where do I even begin?” a dealer asked me after a recent National Dealer Meeting. It can be overwhelming to decide where to spend your marketing money. The stakes become even higher when you don’t know what you are trying to achieve with the budget. Spending marketing [...]
Using Positioning and Differentiation to Strengthen Customer Base
Most people know I like to have fun when training and I work to get everyone, whether they are in service, parts or sales, to understand the dealership has one purpose which is to make obscene amounts of money. Each person on your team should understand that there is nothing wrong with the dealership making [...]
Avoiding Common Sales Mistakes
In spite of the various shelter in place orders by the states, most of our dealers are finding their year is either just slightly off of their projections or on target with what they were hoping for. While that is good news for the industry, no one knows exactly what the late spring and early [...]
