Marketing Isn’t Magic, It’s a System. Here Are 3 Things It Should Be Doing.

  Hi Sara, We’ve tried marketing, but it never seems to make a difference. How do we know if our marketing is actually doing what it’s supposed to AND what should it even be doing in the first place? ----------------------------------------------------- Let’s be real. Most dealership owners didn’t get into business because they dreamed of writing Instagram captions. You just want more customers, better results, and a little less of that “what the heck do I [...]

By |2025-04-22T16:34:17-05:00April 22nd, 2025|Ask Sara Hey, Marketing, Training|

What Should We Even Post on Social Media?

  Hi Sara, We know we should be posting on social media, but honestly, we’re swamped and never know what to post. What kind of content actually works, and how can we make it easier to keep up with it all? ----------------------------------------------------- The classic dilemma: you know you should be posting on social media, but every time you open the app, your mind goes blank. You sit there, scrolling, thinking, “Does anyone even care what [...]

By |2025-04-16T13:22:35-05:00April 16th, 2025|Ask Sara Hey, Marketing, Training|

Should We Focus on Attracting New Customers or Keeping the Ones We Have?

  Hi Sara, We’re always looking for ways to grow our business, should we focus more on attracting new customers or retaining existing ones? ----------------------------------------------------- Ah, the age-old question: do you spend time wooing new customers like a lovesick puppy, or do you keep the ones you already have happy, like a dog faithfully guarding its favorite bone? Spoiler Alert: keeping your current customers is where the real magic happens - and here’s why. The [...]

By |2025-02-27T14:19:38-06:00February 27th, 2025|Ask Sara Hey, Marketing, Sales, Service|
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