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Should We Focus on Attracting New Customers or Keeping the Ones We Have?

  Hi Sara, We’re always looking for ways to grow our business, should we focus more on attracting new customers or retaining existing ones? ----------------------------------------------------- Ah, the age-old question: do you spend time wooing new customers like a lovesick puppy, or do you keep the ones you already have happy, like a dog faithfully guarding its favorite bone? Spoiler Alert: keeping your current customers is where the real magic happens - and here’s why. The [...]

By |2025-02-27T14:19:38-06:00February 27th, 2025|Ask Sara Hey, Marketing, Sales, Service|

UPCOMING WEBINAR – Liability, Leads & Lost Customers

  Your website and marketing should be bringing in leads and sales—but if you’re not careful, they could be costing you money (or worse, putting your dealership at legal risk). In this fast-paced, action-packed webinar, Sara Clements-Hey (Bob Clements International) and Adam Dennis (SurgeMetrix) will uncover the three biggest blind spots hurting dealerships online—and show you how to fix them immediately. 🚨 1. Website Liability Check Think your website is fine? It might not be. ADA compliance [...]

By |2025-02-26T13:27:48-06:00February 26th, 2025|Uncategorized|

How to Set Clear Expectations for Employees Without Micromanaging Them

  Hi Sara, I feel like I’m always checking in on my team to make sure things get done right, but I know that’s not helping anyone, including me. I want to set clear expectations so they know what to do without me hovering, but letting go of that control is tough. How can I find the right balance? ----------------------------------------------------- Micromanaging is the workplace equivalent of a backseat driver - annoying, unproductive, and often a [...]

By |2025-02-13T11:38:46-06:00February 13th, 2025|Ask Sara Hey, Management|

What’s the Secret to Keeping Your Service Department on Schedule and Getting Jobs Done Faster?

  Hi Sara, I can’t figure out why we’re always behind on jobs. How do you keep your team on schedule? ----------------------------------------------------- If running your shop feels like chasing your tail all day, you’re not alone. Staying on schedule can feel like trying to stack marbles - frustrating and almost impossible. But with the right strategies, you can turn that chaos into a well-run operation. Let’s look at three simple fixes to get your team [...]

By |2025-02-06T11:31:54-06:00February 6th, 2025|Ask Sara Hey, Service, Training|

How Can You Write a Job Description That Attracts the Right People?

  Hi Sara, What’s the best way to write a job description that actually attracts the right people? ----------------------------------------------------- You’re not alone — many businesses are finding it tough to attract the right candidates, and landing the perfect hire can feel like an impossible task. But here’s the good news: with a little effort and a well-thought-out job description, you can simplify the process, draw in top talent, and set your business AND your new [...]

By |2025-01-29T14:00:32-06:00January 29th, 2025|Ask Sara Hey, Hiring|

Struggling to Balance Inventory and Customer Needs?

  Hi Sara, My parts inventory seems overwhelming, and I have A LOT of money tied up in parts, but I never seem to have what my customers actually need. Help! ----------------------------------------------------------- How to Stock the Right Parts Without Losing Your Mind Running a parts department is no small task. It’s the first impression for many customers, the lifeline for your service department, and can sometimes feel like a juggling act. Some days, you’re trying [...]

By |2025-01-16T17:15:02-06:00January 16th, 2025|Ask Sara Hey, Parts|

What is Gross Profit, Why Does it Matter, and How Can You Make it Work for Your Dealership?

  Hey Sara, I keep hearing about gross profit, but whenever someone explains it, I feel like I need a translator. What is it, why does it matter, and how do I actually make it work for my dealership? ----------------------------------------------------------- Let’s talk about gross profit. You’ve probably heard it a thousand times in meetings, podcasts, or random conversations that make your eyes glaze over. Maybe you even nod along, pretending you get it, while your [...]

By |2024-12-19T10:18:19-06:00December 19th, 2024|Ask Sara Hey, Management, Training|

Tackling Negative Reviews Without Losing Your Cool

  Hi Sara, We’ve been hit with a few negative reviews, and it’s dragging us down. How do we respond and turn things around? ----------------------------------------------------------- Negative reviews are like that annoying fly at the summer barbecue — they’re a pain, but they don’t have to ruin the whole event. The reality is that most people who walk into a dealership are already in a bad mood. Why? Because something they need is broken, and simply [...]

By |2024-12-11T13:44:35-06:00December 11th, 2024|Ask Sara Hey, Management|

Keeping the Peace: Balancing Family Time and Business Talk During the Holidays

  Hi Sara, With the holidays coming up, our family’s dealership and the state of the business seem to sneak into every gathering. How do you balance family time with business talk during the holidays? ----------------------------------------------------------- Oh, the joys of family business and holiday gatherings! If you’re part of a family-run business, you know how quickly a Thanksgiving dinner can turn into a board meeting. I get it — my dad started Bob Clements International [...]

By |2024-11-25T10:32:16-06:00November 25th, 2024|Ask Sara Hey, Management|

4 Critical Questions to Ask Before Investing Another Dollar in Your Website

  Hi Sara, I'm getting ready to leave my website company, but I found out that they have locked me into a long-term contract and are threatening to delete my data. How do I make sure that I don't get into a situation like this again?  ----------------------------------------------------------- Are you confident your website provider is truly working in your dealership's best interest? In this video, I'm guiding you through choosing the right website company while avoiding potential pitfalls. From data ownership to [...]

By |2024-11-20T07:47:14-06:00November 19th, 2024|Ask Sara Hey, Video Blog|
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