Sales – Objections and the Trial Close Objections are a natural part of the selling process. I don’t care who you are or how good you are, objections are going to creep in at some point during your presentation. Think about it.  All people tend to resist their point of view being changed.  Even though they come into your dealership looking to make a purchase, there are still some that need to be convinced that [...]

“Developing a strong service process is what drives quick turn times and strong customer contact in your service department.  How you stage, tag and process equipment that comes into the department will impact not only the quality of service delivered but the overall profitability of the department for the dealership. I like to think of a service department like a pit stop in a Nascar race.  Think for a moment of how a pit stop [...]

In just about every retail store, you will find endcaps. An endcap is a display for a product that is placed at the end of an aisle.  Those products placed on an endcap will sell at a much faster pace than products not on the endcap.  By focusing on your endcaps, you can quickly and inexpensively improve the appearance of your retail area and increase sales. So, how do you create an endcap in your [...]