Management2020-09-01T16:56:02-05:00

Marketing- Where To Begin

“I’m trying to put together a marketing schedule, where do I even begin?” a dealer asked me after a recent National Dealer Meeting. It can be overwhelming to decide where to spend your marketing money. The stakes become even higher when you don’t know what you are trying to achieve with the budget. Spending marketing [...]

June 11th, 2020|Management, Sales|

Setting Up Commercial Accounts To Generate Additional Revenue

For many dealerships, the commercial accounts that you service lack a dedicated and effective process.  Your commercial accounts may include a golf course, a landscaper, a larger farmer, or a local government or municipality. Regardless of who it is that you are servicing or what your commercial accounts look like, there are three keys we [...]

April 22nd, 2020|Management|

Maximizing the Space in Your Dealership

Regardless of the size of your dealership, it always seems like space is at a premium. The set up and flow of your dealership is pivotal not only to your cash flow, but also to your customers’ experience with your dealership. Some of the dealerships we work have 1000 square feet while others have over [...]

April 14th, 2020|Management|
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