When someone starts a business, they don’t always have the end in mind, but the end will always come. Complexities are inevitable when someone’s time ends at a company, especially if family is involved. One of the areas that can cause the greatest areas of conflict in a family business is what happens to the business after the current generation retires. I often joke that the goal in family business is that at the end [...]
Many of you are just like us: a family business. Maybe your kids aren’t in the business yet, but you hope that one day they will be. When I joined BCI, I did it because I needed a job. It wasn’t because I was necessarily passionate about what I was getting ready to do, but I was passionate about the paycheck I was going to receive. You see, being a part of BCI wasn’t my [...]
If you could add a feature to Google maps, what would it be? Hands down, mine would be an estimator of how long it takes to get somewhere with kids in the car. Seriously, if you have kids or have taken a child anywhere, you know that it takes almost 50% more time to get anywhere with kids. It is about having realistic expectations. When my husband and I decided to take our three children on [...]
When visiting with owners & managers, I like to ask them how they got started in their business. The stories I hear are diverse & interesting but typically most of the reasons they give have some commonality to them. For example, some started their business because they saw a need in their community, others began because they were passionate about the product or service they provide, and some simply stumbled into it! However, in the [...]
Almost every dealership, regardless of the products you sell or services you offer, historically have a slow time of year. As we travel the country working with dealers, we have seen all sorts of great ideas come alive as they work to keep their businesses afloat during the slow season and start the year in the black. One great way to keep a dealership busy (and profitable) during the slow season is the effective use [...]
Who is your typical customer? Do you know? Grab a piece of paper and write down the answers to the following questions about your “typical” customer. What is their gender? What is their average age? What is their favorite radio station? Got it? Now, next to that I want you to write your gender, your age and your favorite radio station. Do the two look anything alike? If you are like most owners or managers, [...]
What’s the first thing you do everyday? If you are anything like me, you sit down at your computer and look through your emails. Most of the time, I have an excessive amount of emails, but I’m only interested in a small amount of them. When your dealership sends out emails, it is important to grab the attention of your customer or prospect – making sure that your email is one that they are interested [...]
A few weeks ago, my husband and I were out with our kids at a restaurant chain. The whole experience was wonderful, and, with two five-year olds and a one-year old, to have a positive experience from start to finish is the equivalent of winning the lottery. Specifically, our waitress was fantastic. She was a true professional, knew what we were going to ask for before we needed it and was wonderful with our kids. [...]
What is the difference between a satisfied customer and a loyal customer? A few months ago, I was having an issue with my car. I took it to a shop that was just a few minutes away from our office. They fixed the issue, communicated with me promptly, and sent me on my way. It was a good experience. I was satisfied. A few weeks later, I had another issue pop up and took my [...]
One way to generate new customers and while maintaining your current customers is through a Loyalty Program at your dealership. Think about how many stores have a “shopper card” or a “preferred customer” program. These stores are marking up prices on items to be able to give discounts on other items. We all understand that, but it makes the customers feel like they are getting a perk for doing business at the store. We encourage [...]
How much money
are you walking over?
Download our Recovery Rate Calculator
© 2024 Bob Clements International, Inc. All rights reserved. Terms and Conditions | Disclaimer of Consultation | Disclaimer of Guarantee | Refund Policy
