About Sara Hey

In 2011, Sara joined the BCI team to help build social media and marketing efforts. Soon after, she began taking on the management of special events such as GIE +EXPO and the BCI Manager Boot Camp. Today, Sara also assists with the daily operations and product development at BCI. Working with companies in the OPE, AG and Power Sports industries, she oversees the development of customized training programs for their dealers. And, in keeping with the mission of BCI, she consistently works to create new training materials and programs that can be delivered to dealers in affordable and accessible ways. Sara is an engaging and commanding speaker and will share proven ways to help you gain and retain exceptional employees. She has a passion for helping small businesses, and that translates to everything she does. Sara is a graduate of North Park University where she earned a degree in Psychology. After living in Chicago for several years, she and her husband, Austin, now reside in Liberty, Missouri with their three daughters. In her spare time, Sara likes to participate in kickboxing, read and spend time with her family.
Energetic – Personable – Competitive

Parts- Setting Off Season Goals

The Parts Department is one of the most profitable departments for a dealership. Depending on the product mix the dealership sells, most parts departments that we work with make a 35% – 52% margin on their parts. The other reason that parts remains profitable and easily scalable is the fact that just one parts person can handle anywhere between $350,000 – $600,000 of [...]

By | 2019-11-13T14:58:55+00:00 November 12th, 2019|Uncategorized|

Setting Off Season Goals

For many of you, the season has slowed down and you are getting a chance to catch your breath for the first time. While it is important to grab some much-needed rest as you end your 2019 seasonal journey, it’s also the perfect time to reflect on the season while it is still fresh in your mind. This is the time that we [...]

By | 2019-10-29T16:40:00+00:00 October 29th, 2019|Uncategorized|

3 Common Pitfalls in Hiring

It’s probably no surprise to most owners and managers, but typically, the biggest expense in a dealership are the people you employ. In the heat of the battle, when you feel the pain of needing another set of hands, it can be easy to justify adding another body to the dealership and another person to payroll. However, as you approach slow season, you [...]

By | 2019-09-25T16:34:55+00:00 September 25th, 2019|Uncategorized|

3 Ways To Be A Great Manager

Have you ever had a terrible manager? I have, and my guess is you have too. Whenever the topic of management comes up, I can’t help but mentally go to all of the bad managers I have had. When I think about a terrible manager, I think of someone who micro-manages, lacks communication skills and motivates with fear. The first manager I had, [...]

By | 2019-09-12T19:26:20+00:00 September 12th, 2019|Management, Uncategorized|

Special Report- The National Hardware Show

Last week, I went to the National Hardware Show in Las Vegas. I always enjoy going to industry shows. There is something about the excitement in the air that always leaves me energetic and optimistic about the state of the industry we are in. While I was at the show, they have a special section called the inventor’s corner. Think Shark Tank meets [...]

By | 2019-05-20T21:09:19+00:00 May 20th, 2019|Uncategorized|

Sales: Your Marketing Dollars Put to Work

Who is your typical customer? Do you know? Grab a piece of paper and write down the answers to the following questions about your “typical” customer. What is their gender? What is their average age? What is their favorite radio station? Got it? Now, next to that I want you to write your gender, your age and your favorite radio station. Do the [...]

By | 2019-05-07T16:01:15+00:00 April 30th, 2019|Uncategorized|

Your Marketing Questions Answered!

Our final FAQ Blog will be covering two of our most common marketing questions. Check out Sara Hey’s advice below! If you have any questions you would like answered, send them to Vanessa@bobclements.com! What percentage of sales should be spent on marketing?W There is a simple rule of thumb in dealerships when it comes to how much you should spend on marketing. If [...]

By | 2018-10-31T19:03:08+00:00 October 31st, 2018|Uncategorized|

Creating a Marketing Budget That Works

What does a marketing budget look like for a dealership? If you’re like most people I talk with, you’re having one of two reactions. The first reaction I get is that when I say the word “budget” the first group says, “No! Not a budget!” However, when I mention a budget to the second group they say “Yes, a budget! Where has this [...]

By | 2018-09-26T19:17:39+00:00 September 26th, 2018|Uncategorized|

When to Spend Money to Create More Sales

I was recently working with one of our Dealer Success Group members, and they asked the question “How do I know WHEN to spend our marketing money?” That is a great question because the seasonality of a dealership can dramatically affect when you spend your marketing money. Here are three important factors to keep in mind. Have a good understanding of your room [...]

By | 2018-09-26T19:17:16+00:00 September 13th, 2018|Uncategorized|

How to Plan Your Marketing Budget

“Do you have a marketing plan for the year?” That’s the question I recently asked dealers during a Dealer Success Group meeting. Sure, it seems simple, but if you have ever dipped your toe into the world of marketing, you know that there is a lot more complexity to the question than meets the eye. I got my start with marketing when I [...]

By | 2018-09-05T20:56:53+00:00 September 5th, 2018|Uncategorized|