Almost every dealership, regardless of the products you sell or services you offer, historically have a slow time of year. As we travel the country working with dealers, we have seen all sorts of great ideas come alive as they work to keep their businesses afloat during the slow season and start the year in the black. One great way to keep a dealership busy (and profitable) during the slow season is the effective use [...]

Who is your typical customer? Do you know? Grab a piece of paper and write down the answers to the following questions about your “typical” customer. What is their gender? What is their average age? What is their favorite radio station? Got it? Now, next to that I want you to write your gender, your age and your favorite radio station. Do the two look anything alike? If you are like most owners or managers, [...]

What’s the first thing you do everyday? If you are anything like me, you sit down at your computer and look through your emails. Most of the time, I have an excessive amount of emails, but I’m only interested in a small amount of them. When your dealership sends out emails, it is important to grab the attention of your customer or prospect – making sure that your email is one that they are interested [...]

What is the difference between a satisfied customer and a loyal customer? A few months ago, I was having an issue with my car. I took it to a shop that was just a few minutes away from our office. They fixed the issue, communicated with me promptly, and sent me on my way. It was a good experience. I was satisfied. A few weeks later, I had another issue pop up and took my [...]

The market is competitive and every customer is important.  So, how are we supposed to standout and capture all the business we can?  Well, we know that several things can help with this but the most important is setting yourself apart and you do that by "wowing" the customer through excellent customer service.  Did you know that 78% of consumers have bailed on a transaction  because of a poor service experience?  That means that almost 80% [...]

Each week, for the month of July, we are taking your frequently asked questions and answering them! At the end of the month we will also have a Live Interview to answer additional questions that we receive over the next 30 days. So, let’s get started by covering a question we received about abandoned equipment. Jennifer reached out and asked the following questions. “We have some equipment that is abandoned. I downloaded the Notice of [...]

Nearly half of all new businesses fail within the first few years.  Not too encouraging, is it?  What sets apart those who succeed from those who don’t?  Well, there are several factors but some of the most important ones include having a plan, creating solid internal processes, hiring and retaining great employees and keeping your eye on the goal to generate profit and grow your business. Even if you are a seasoned business or business [...]