Can you make more money using a self-checkout in your Parts Department? Well, the answer is tricky. Click the video above to hear Sara Hey's best advice on how to set up a self-checkout that makes your dealership more efficient. Unsure how to price your Parts? We use the Average Parts Margin Calculator (exclusively in the Dealer Toolbox) to do the math. You can sign up here.
"I know my gross profit- now how much can I pay my employees?"
Are your sales employees going to be sitting around with nothing to do this slow season? Check out the video above for our tips to keep closing sales, no matter the month. Start 2024 off on the right foot by training your team with our Sales Training Master Class.
"How do we help our departments get along?"
"I would like to market my parts dept better, where do I start?"
In this Vlog, Bob shares 3 specific changes you can make in your parts pricing strategies to improve you bottom-line.
One of the most common misconceptions dealers have is what type of person actually represents their target market or customer. Often, a dealer thinks their typical customer is someone just like themselves; but that is rarely the case. Just to be crystal clear, in most cases you (or someone just like you) are not your target market. To better determine who you should be marketing to, take a step back and ask yourself these questions [...]
Each department in your dealership requires a different marketing plan. While some of your customers may cross over from department to department, the fact remains that each department offers a completely unique product. While all of the marketing in your dealership needs to be cohesive, we also have to understand what we are trying to market by department. What should you market? When we think about what we are marketing in our parts department, we have to [...]
The Parts Department is one of the most profitable departments for a dealership. Depending on the product mix the dealership sells, most parts departments that we work with make a 35% – 52% margin on their parts. The other reason that parts remains profitable and easily scalable is the fact that just one parts person can handle anywhere between $350,000 – $600,000 of parts on their own (again, depending on the mix). We see that [...]
One of the most important jobs of a department manager is working to keep their team motivated. In the parts department it is even more important than in service and sales because of the amount of customer contact that happens daily. One unmotivated parts person can impact both your parts sales and your customers’ experience with your dealership. One of the simplest and most overlooked methods of motivating any employee is using goals and objectives. [...]
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